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What’s the common thing among the butterflies in the stomach when we hear the voice of our love, the beautiful view of the endless sea, and our favorite music? It’s the dopamine that triggers all pleasurable emotions and makes our hearts swing.
What is dopamine?
Dopamine is a hormone bringing feelings of satisfaction and joy. This neurotransmitter produced in the brain sends signals between neurons, and once we associate an activity with pleasure, just the memory or anticipation can raise dopamine levels. It could be food, sex, shopping, or anything we enjoy. This mechanism can explain many addictions – to drugs, cigarettes, chocolate.
Our brain releases dopamine when anticipating a reward. The latter creates a feeling of pleasure and motivates us to repeat certain behaviors. Accordingly, low dopamine levels are associated with decreased motivation and reduced enthusiasm. People in depression have low dopamine levels and hardly motivate themselves to perform routine tasks, such as going to work or talking to friends.
How does dopamine relate to fashion trends in clothing?
As already known, the trend of comfortable and practical clothing has emerged due to the global pandemic. Parallel to this trend, another movement in fashion has started to gain popularity, which links clothing to our state of mind. It’s called dopamine dressing. This fashion trend comes from the theory that our choice of clothing can make us happy and boost our mood. Shaping our dressing style in a way that positively affects our inner state is partly fashion, partly mindfulness.
Dopamine dressing is subjective and can mean different things to different people. Some may choose to wear sneakers, others – high-heeled shoes. Some people may find joy in bright colors, while others prefer black or white. Colors are notable for enhancing our mood, but each person’s association with a particular color is individual. Dopamine dressing is not limited to colors but is still associated with them, and so this trend became a form of expression against the gloomy pandemic mood.
Whether we choose to have the entire outfit in sparkly color or add eye-catching fluorescent detail, the important thing is to keep the dopamine high.